In the heart of downtown Waterbury, Connecticut, stands the Palace Theater — a stunning 2,900-seat venue that has entertained audiences for over a century. From Broadway tours and concerts to local productions, the Palace is more than a theater; it’s an architectural gem that connects generations. But what makes this historic landmark shine just as bright today as it did in 1922? Thoughtful restoration — and standout signage crafted by ABC Sign Corp.
Preserving a Piece of Connecticut History
Originally built in 1922 by renowned theater architect Thomas W. Lamb, the Palace Theater is listed on the National Register of Historic Places. After closing its doors in 1987, the theater sat vacant for nearly two decades before a $30 million restoration brought it back to life in 2004. But a restoration of this scale demands more than fresh paint — it requires design details that honor the past while guiding the future.
That’s where ABC Sign Corp came in.
Signage That Honors the Past & Guides the Future
For over 22 years, ABC Sign Corp has been the trusted signage partner for the Palace Theater. From the iconic marquee that lights up East Main Street to interior wayfinding signage that directs thousands of guests each year, our team has helped preserve the theater’s timeless aesthetic — while making it accessible and easy to navigate.
In the words of Frank Tavera, CEO of the Palace Theater:
“ABC Sign has been a partner with us since we reopened — the design work has been amazing, the customer service is top-notch, and affordability is vital to organizations like ours. ABC checks every box.”
Wayfinding, Donor Recognition, & Marquees That Make an Entrance
Every sign tells a story. For the Palace Theater, that story lives in every detail:
- The Signature Marquee: A beacon for downtown Waterbury, the restored marquee reflects the theater’s original grandeur and invites audiences in for unforgettable experiences.
- Custom Wayfinding Signage: Clear, elegant signage helps guests navigate the building’s ornate interior with ease, from lobby to auditorium to balcony seats.
- Donor Recognition: Beautiful, durable donor signage highlights the people and organizations who made the theater’s rebirth possible — with designs that blend seamlessly into the historic architecture.
A Trusted Partner for Historic Venues & Modern Spaces
From iconic theaters to new construction, ABC Sign Corp has been helping architects, facility managers, and designers across the Northeast create signage that makes a lasting impact. Whether you’re restoring a landmark, guiding thousands through a campus, or branding a new stadium, we’re here to help bring your vision to life.
Let’s Create Something That Lasts 100 Years
If you’re ready to elevate your space with innovative, custom signage, we’d love to talk.
📞 Call us today: 203-335-3403
✉️ Email: sales@abcsigncorp.com